📖 A Bit of Backstory…

Now you might be wondering, “How did you get into being a part-time OBM? And wait... aren’t you still coaching too?”

Fair questions—because this path didn’t begin with a fancy digital marketing course or a plan to juggle multiple roles. It started at home.

My dad, an accountant by profession, was the kind of man who had folders inside of folders inside of folders on his computer. Tax documents, family photos, budgeting spreadsheets—you name it. He had a system for everything. Watching him growing up, structure and organization became second nature to me. I was the go-to person in the family who could find anything on a computer—no search bar needed. True story.

Years later, that same love for systems found a new purpose. While coaching, I began helping a few friends in the industry manage the backend of their businesses—emails, funnels, scheduling, all the “unsexy” stuff they didn’t want to touch. What started as casual support turned into a second career I didn’t see coming, but one I now deeply cherish.

Helping heart-led entrepreneurs bring more ease and clarity to their business systems? That lights me up. And yes—I still coach too. This is simply another way I serve.